Apple then becomes a software supplier or a high-end 'PC' supplier (ie might be fastest but won't be cheapest).
XP on a Mac makes a bit of sense - but OS X on a PC? *shudder*
As I came in with...
"A kid with a camera, making a podcast etc can be shown fast enough in an ad to make PC users drop a jaw or two."
No shopping channel infomercial. No geeky stats or numbers.
I'll even offer a tag: "It Just Works".
The angle I think needs a look at is a logical extension to the Apple Store's springing up across the planet - which are not just about sales but also about the gospel. I just want more people to see what Macs do rather than how cool they look - the neat design is IMO a given. I hear "you pay extra for that design and you can't do anything I can't" from PC users. That may be true, but I'd like the unwashed to see just how easy it really is on a Mac.
I love the idea of a "Made on a Mac" push as well.
What does "flip the market" is that moment when you see something neat and thing "Wow! and it's _that_ easy?". We all recall it when we first saw the "apple way".
THAT can be show to those in the dark. Inspire - don't deride.
I live in hope that Apple's PR people one day understand that the OS is a massive sales device but people have to be shown it.
A kid with a camera, making a podcast etc can be shown fast enough in an ad to make PC users drop a jaw or two.
Just bought from the Apple store (online) and delivered - at home waiting for me.
I doubt I'll be that interested but my 10 year-old who has shown an interest in his own website/blog I am sure will love it.
Interesting review, proves Apple are not really stepping on the toes of RapidWeaver after all.
Steve is obviously looking to clearly define the difference between the competitions Intel-based PC's and his. How many people call all MP3 players "iPod"? (I certainly know a few people who think that all MP3 players are called that!).
I hated MacBook Pro at first but it does the job given Steve's reasoning - I don't think of Quickbooks any more than I think of Quickbooks when I hear iBook.
However, what on earth do they call the iBook and the new desktops? Can't have iMacBook, MacDesk sounds awful and something like MacTower sounds like fast food!
Having pondered, I concur with the previous caller, maybe April 1st will see something new, but it's a terrible marketing strategy to consider releasing anything new on that day - unless they play it up with something akin to "PowerMac Pro - seriously fast, and we're not joking" (you get the point even if the slogan isn't great!).
The point is that releasing one MacBook Pro has rather deflated the move (ie no 12/17").
Also the two "new" products just look the same and are apparently faster (depending on how much you believe Apple's famously 'everything is not all it seems' benchtests).
Add in the Rosetta scenario (ie Apple users pondering how fast apps will run) and we are at OS X / Classic stations again.
Ultimately I reflect thus - a bundle of new tweaks on the apps and finally a laptop that isn't slowing up to the point of being a bit of a joke.
The only bit for me that sucketh was releasing a laptop named "pro" and then hearing Jobs say how Photoshop running on it would be ok for "the rest of us" - ie a pro bit of hardware currently not up to running pro software (and of course you could argue either way whose fault that is).
Finally - it was interesting to see how Quark has learnt that delaying making the move _with_ Apple costs them market share. It'll be very odd if I end up, as a committed InDesign devotee, seeing Quark native on the new PowerMac whilst Adobe play catch-up...
Inside Boot Camp
Unreal: Apple Officially Supports Windows with Bootcamp
How much longer before everything is digital?
That Damn Ad
That Damn Ad
Who Apple Should Buy With Their $7 Billion
MacBook Pro Comparison Charts
iWeb: A First Look
MacBook... what else could it have been?
Comic Life bundled with Intel Macs
Comic Life bundled with Intel Macs
MacBook... what else could it have been?
Mac Fans Disappointed By The Keynote! Are They Forgetting The Last Twelve Months?
Mac Fans Disappointed By The Keynote! Are They Forgetting The Last Twelve Months?